Performance Marketing Spells
That Don't Break The Bank!
Turn your ad spend budget into
complete revenue!
complete revenue!
Trusted by World’s
Leading Brands
Performance marketing Roadmap
Our Performance Marketing Services include:
PPC AUDIT
We kickstart your performance marketing journey with a brief review of your Pay-Per-Click (PPC) campaigns. Here’s what’s involved:- Campaign Analysis: We assess your current PPC campaigns, including keywords, ad groups, and ad copy.
- Budget Review: We examine your budget allocation to ensure optimal spending for maximum ROI.
- Ad Performance: We analyze the effectiveness of your ad creatives, looking for opportunities to improve click-through rates (CTR) and conversions.
- Keyword Optimization: We refine your keyword strategy to target high-converting terms.
- Competitor Benchmarking: We compare your campaigns to industry benchmarks to identify areas for improvement.
PLANNING
The phase that decides the ROI. Here’s what’s involved:- Strategic Mapping: We chart out a comprehensive plan, aligning your goals with actionable steps.
- Audience Targeting: We define and segment your audience to ensure your ads reach the right people.
- Budget Allocation: We allocate your budget strategically across campaigns to maximize ROI.
- Keyword Strategy: We refine your keyword list for precise targeting and cost-effective campaigns.
- Content Calendar: We schedule campaigns and content to ensure a consistent and strategic presence.
CAMPAIGN CREATIVES
Breathe life into your performance marketing campaigns with captivating ad creatives. Here’s how we do it:- Creative Brainstorming: We unleash our creative prowess to conceptualize attention-grabbing ad ideas.
- Design and Copy: Our team combines compelling visuals and persuasive ad copy that resonate with your target audience.
- A/B Testing: We rigorously test different ad variations to identify the highest-performing creatives.
- Ad Formats: We explore diverse ad formats, from eye-catching banners to engaging video ads.
- Consistent Branding: We ensure that every ad aligns seamlessly with your brand identity and messaging.
BID MANAGEMENT
In this phase, we take control of your bids and finances to optimize your performance marketing campaigns. Here’s how we do it:- Real-Time Monitoring: We closely monitor your campaigns, adjusting bids as needed to maximize ad placement.
- Budget Allocation: We ensure that your budget is allocated efficiently to campaigns that deliver the best results.
- Competitor Analysis: We keep an eye on your competitors, making strategic bid adjustments to stay competitive.
- Keyword Performance: We analyze keyword performance to set optimal bids for each term.
- A/B Testing: We conduct tests to determine the bid levels that yield the best ROI.
FULL-FUNNEL ROI TRACKING
Delve deep into the performance metrics that ensure your marketing efforts translate into tangible returns. Here’s what’s involved:- Conversion Tracking: We meticulously track every conversion, from clicks to sales, to measure the success of your campaigns.
- Attribution Modeling: We analyze the customer journey to understand the role each touchpoint plays in the conversion process.
- KPI Analysis: We align your key performance indicators (KPIs) with business goals to gauge campaign effectiveness.
- Sales Funnel Mapping: We examine the entire customer journey, identifying opportunities for optimization.
- ROI Optimization: We make data-driven adjustments to maximize your ROI across the marketing funnel.
LANDING PAGE OPTIMISATION
Fine-tune your landing pages to create a seamless journey for your audience. Here’s how we do it:- User Experience (UX): We prioritize user-centric design to enhance the overall experience.
- Content Refinement: We optimize landing page content for relevance and persuasion.
- A/B Testing: We conduct rigorous testing to identify the highest-converting page elements.
- Conversion Path Analysis: We streamline the path from click to conversion, minimizing friction.
- Mobile Responsiveness: We ensure that landing pages are fully optimized for mobile users.
ppc audit
PLANNING
CAMPAIGN CREATIVES
bid managment
funnel-based ROI TRACKING
landing page optimisation
ppc audit
PPC AUDIT
We kickstart your performance marketing journey with a brief review of your Pay-Per-Click (PPC) campaigns. Here’s what’s involved:
- Campaign Analysis: We assess your current PPC campaigns, including keywords, ad groups, and ad copy.
- Budget Review: We examine your budget allocation to ensure optimal spending for maximum ROI.
- Ad Performance: We analyze the effectiveness of your ad creatives, looking for opportunities to improve click-through rates (CTR) and conversions.
- Keyword Optimization: We refine your keyword strategy to target high-converting terms.
- Competitor Benchmarking: We compare your campaigns to industry benchmarks to identify areas for improvement.
Our PPC audit sets the stage for a highly targeted and optimized performance marketing strategy, ensuring every dollar spent brings you closer to your revenue goals.
PLANNING
PLANNING
The phase that decides the ROI. Here’s what’s involved:
- Strategic Mapping: We chart out a comprehensive plan, aligning your goals with actionable steps.
- Audience Targeting: We define and segment your audience to ensure your ads reach the right people.
- Budget Allocation: We allocate your budget strategically across campaigns to maximize ROI.
- Keyword Strategy: We refine your keyword list for precise targeting and cost-effective campaigns.
- Content Calendar: We schedule campaigns and content to ensure a consistent and strategic presence.
Our planning phase ensures that every move in your performance marketing strategy is well-thought-out, setting the stage for success and ROI.
CAMPAIGN CREATIVES
CAMPAIGN CREATIVES
Breathe life into your performance marketing campaigns with captivating ad creatives. Here’s how we do it:
- Creative Brainstorming: We unleash our creative prowess to conceptualize attention-grabbing ad ideas.
- Design and Copy: Our team combines compelling visuals and persuasive ad copy that resonate with your target audience.
- A/B Testing: We rigorously test different ad variations to identify the highest-performing creatives.
- Ad Formats: We explore diverse ad formats, from eye-catching banners to engaging video ads.
- Consistent Branding: We ensure that every ad aligns seamlessly with your brand identity and messaging.
Our ad creatives don’t just grab attention; they cast a spell that compels your audience to take action, driving results and revenue for your business.
bid managment
BID MANAGEMENT
In this phase, we take control of your bids and finances to optimize your performance marketing campaigns. Here’s how we do it:
- Real-Time Monitoring: We closely monitor your campaigns, adjusting bids as needed to maximize ad placement.
- Budget Allocation: We ensure that your budget is allocated efficiently to campaigns that deliver the best results.
- Competitor Analysis: We keep an eye on your competitors, making strategic bid adjustments to stay competitive.
- Keyword Performance: We analyze keyword performance to set optimal bids for each term.
- A/B Testing: We conduct tests to determine the bid levels that yield the best ROI.
Our bid management phase is where the magic happens, ensuring that your campaigns are bidding smartly and working hard to achieve your performance goals.
funnel-based ROI TRACKING
FULL-FUNNEL ROI TRACKING
Delve deep into the performance metrics that ensure your marketing efforts translate into tangible returns. Here’s what’s involved:
- Conversion Tracking: We meticulously track every conversion, from clicks to sales, to measure the success of your campaigns.
- Attribution Modeling: We analyze the customer journey to understand the role each touchpoint plays in the conversion process.
- KPI Analysis: We align your key performance indicators (KPIs) with business goals to gauge campaign effectiveness.
- Sales Funnel Mapping: We examine the entire customer journey, identifying opportunities for optimization.
- ROI Optimization: We make data-driven adjustments to maximize your ROI across the marketing funnel.
Our full-funnel ROI tracking phase ensures that every marketing dollar spent contributes directly to your bottom line, making your investment work harder for your business.
landing page optimisation
LANDING PAGE OPTIMISATION
Fine-tune your landing pages to create a seamless journey for your audience. Here’s how we do it:
- User Experience (UX): We prioritize user-centric design to enhance the overall experience.
- Content Refinement: We optimize landing page content for relevance and persuasion.
- A/B Testing: We conduct rigorous testing to identify the highest-converting page elements.
- Conversion Path Analysis: We streamline the path from click to conversion, minimizing friction.
- Mobile Responsiveness: We ensure that landing pages are fully optimized for mobile users.
Our landing page optimization phase ensures that your audience encounters an enchanting landing experience that compels them to take action and convert.
Ad Revenue
Increased
Increased
Cost-Per-Click
Reduced
Reduced
Conversion Rate
Boosted
Boosted
Ad Revenue
Increased
Increased
Cost-Per-Click
Reduced
Reduced
Conversion Rate
Boosted
Boosted
a range of performance marketing channels
Select The Ones That Best Fit Your Needs!
Google Ads
Youtube
Snapchat
Infographics
Tiktok
Case studies
Let the Numbers Talk
Devatithi saw a massive 27x Revenue Growth with Paid Advertising and Social Media Marketing!
e-commerce
Skin Care Brand Registers 7x Revenue Growth with SEO, Social Media, and Email Marketing
e-commerce, healthcare
A Real Estate Client Sold Out it’s Residential Project in 7 Months with Performance Marketing
real estate
TESTIMONIALS
Customers That Love Merlin!
Always proactive and quick to
deliver, Yash actively finds
link opportunities that others
simply don’t. I’d recommend
working with him 10 out 10
times.
deliver, Yash actively finds
link opportunities that others
simply don’t. I’d recommend
working with him 10 out 10
times.
Yoni Yampolsky
MARKETING MANAGER
If you’d like to expand your
brand and gain online
visibility, you need to create
epic content and distribute it
effectively.From grid planning
to social media engagement,
Merlin was in charge of
everything.
brand and gain online
visibility, you need to create
epic content and distribute it
effectively.From grid planning
to social media engagement,
Merlin was in charge of
everything.
Yash and his team at Merlin help us
operationally with content creation
and link building while delivering on
our very specific requirements in a
reliable and timely manner.
Merlin’s services are competitively
priced, and they have delivered
promptly on both high volume and low
volume requirements in a very
efficient manner.
operationally with content creation
and link building while delivering on
our very specific requirements in a
reliable and timely manner.
Merlin’s services are competitively
priced, and they have delivered
promptly on both high volume and low
volume requirements in a very
efficient manner.
Paras Kuhad
Founder, Fashion Brand
Working with Merlin on our link
building collaboration has been an
absolute pleasure. Communication
was consistently proactive,
building collaboration has been an
absolute pleasure. Communication
was consistently proactive,
Yash is a trust worthy and
hard-working link builder
who I’ve been working
with on a continual basis
He is always very
responsive and finds high
quality link opportunities
that match our specific
brief. I always enjoy
working with Merlin and
can highly recommend his
services to any company.
hard-working link builder
who I’ve been working
with on a continual basis
He is always very
responsive and finds high
quality link opportunities
that match our specific
brief. I always enjoy
working with Merlin and
can highly recommend his
services to any company.
Tim hill
CEO & Founder, Social status
I really loved the way Yash
helped me create a very
strong digital presence.
helped me create a very
strong digital presence.
Always proactive and quick to
deliver, Yash actively finds
link opportunities that others
simply don’t. I’d recommend
working with
him 10 out 10
times.
Yoni Yampolsky
MARKETING MANAGER
Yash and his team at Merlin help us
operationally with content creation
and link building while delivering on
our very specific requirements in a
reliable and timely manner.
Merlin’s
services are competitively
priced, and
they have delivered
promptly on both
high volume and low
volume
requirements in a very
efficient
manner.
Paras Kuhad
Founder, Fashion Brand
Yash is a trust worthy and
hard-working link builder
who I’ve been working
with on a continual basis
He is always very
responsive and finds high
quality link opportunities
that match our specific
brief. I always enjoy
working with Merlin and
can highly recommend his
services to any company.
Tim hill
CEO & Founder, Social status
If you’d like to expand your
brand and gain online
visibility, you need to create
epic content and distribute it
effectively.From grid planning
to social media engagement,
Merlin was in charge of
everything. Merlin aided me in
developing a strong online
presence.
Shweta Sanklecha
Founder, Fashion Brand
Merlin has certainly done an outstanding job in enhancing our online growth. Their tailored SEO and content strategies have markedly boosted our online presence, resulting in significant business growth. Merlin is more than just a service; they are a valued partner in our digital journey.
Lokesh Sangtani
Founder, Webdroid Technologies
Working with Merlin on our link building collaboration has been an absolute pleasure. Communication was consistently proactive, ensuring
that we were always on the same page and well-informed. A standout feature of our collaboration was the quality of the backlinks acquired. In a nutshell, working with Yash Chawlani has been an immensely positive
experience.
Katarína Majgotová
Senior Link Building Specialist
Yash has been a helpful and polite business associate. Yash and his team at Merlin Marketing were in charge of everything, from creating posts to getting leads.
The organic engagement rate increased significantly. From the first month on, we were able to get many leads. The Facebook ad campaign was run perfectly and was a complete success. If you want to use social media efficiently, I strongly recommend Merlin.
Abhishek Gundecha
Founder, DEVATITHI
I really loved the way Yash helped me create a very strong digital presence. I not only gained followers on my Instagram page but also gained new customers. I highly recommend Merlin
Marketing for Social Media Marketing as he knows what he is doing and will help you generate more leads.
Sahil Sachdev
CEO, entrano
Merlin has been helping me a lot with regard to Instagram Growth, right from securing the brand position to establishing a winning content strategy. Yash Chawlani, the face behind Merlin, was well-versed with IG growth tactics and certainly helped me achieve the numbers I was looking for. Looking forward to working with him in the future as well.
Yash Jain
Founder, Fitness Brand
other marketing channels
We Can Also Help You Scale With:
Unlock the secrets of SEO sorcery! Our SEO strategies are like powerful spells that drive your website to the top of search engine rankings. Rise above the competition, boost your rankings and connect with your ideal audience by establishing your brand as a trusted leader in your niche.
Don’t just reach their inbox, get your message seen no matter what niche you belong to! Our data-driven, targeted approach optimizes your email campaigns to maximize your reach and engagement. Connect with your audience effectively, nurture leads, and establish your brand as an authoritative presence with Merlin’s email marketing spells.
FAQs
Got Questions?
If your questions remain unanswered, don’t hesitate to reach out; Merlin is here to provide the clarity you seek.
1. What specific performance marketing services does Merlin Marketing offer?
Merlin provides a range of performance marketing services, including pay-per-click (PPC) advertising, conversion rate optimization (CRO), remarketing campaigns, and performance analytics. Our goal is to help you generate more sales and maximize your ROI.
2. How do you target the right audience for performance marketing campaigns?
We use a combination of data analysis and audience segmentation to target the most relevant audience for your products or services. This ensures that your ads reach potential customers who are more likely to convert.
3. What platforms do you utilize for performance marketing, and why?
We tailor our platform selection to your goals and target audience. We commonly use Google Ads, Facebook Ads, Instagram Ads, LinkedIn, Twitter, WhatsApp, and other relevant platforms to reach a broad audience and achieve optimal results.
4. How do you measure the success of performance marketing campaigns?
Success is measured through key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend (ROAS). We provide weekly reports to show you the impact of your campaigns.
5. Is performance marketing suitable for my business?
Yes, performance marketing can be tailored to businesses of all sizes and budgets. Whether you’re a small startup or a large corporation, we can create a custom strategy to meet your needs and goals.
6. How long does it typically take to see results from performance marketing efforts?
The timeline for results can vary depending on your industry and campaign goals. Generally, you can expect to see initial results within weeks, with ongoing improvements over time as we optimize your campaigns.