18k+
Monthly Search Traffic
4x
Social Media Engagement
7x
Revenue Growth
Skin Care Brand Registers 7x Revenue Growth with SEO, Social Media, and Email Marketing
overview
The client, a skincare brand specializing in natural and organic products, aimed to establish a strong online presence, drive sales, and enhance brand recognition.
Merlin’s magical spells included SEO, Social Media Marketing, and Email Marketing, to achieve these objectives.
Within 11 months period, we were able to achieve 7X growth in sales, 4X increase in social media engagement, and average monthly traffic of 18K+.
Merlin’s magical spells included SEO, Social Media Marketing, and Email Marketing, to achieve these objectives.
Within 11 months period, we were able to achieve 7X growth in sales, 4X increase in social media engagement, and average monthly traffic of 18K+.
ABout the
client
The client is a Skin Care Brand dedicated to offering high-quality, natural skincare products. Founded with a commitment to promoting healthy and radiant skin, the client aims to become a trusted name in the skincare industry.
Despite its innovative products, the brand faced challenges in reaching its target audience and driving more sales.
Despite its innovative products, the brand faced challenges in reaching its target audience and driving more sales.
THE CHALLENGE
As a newcomer in the skincare market, the client struggled to gain visibility and attract customers. With limited expertise in digital marketing, the brand needed assistance to enhance its online presence and generate sales.
The founders identified the gap and approached us to address these challenges and unlock their brand’s full potential in the competitive skincare market.
The founders identified the gap and approached us to address these challenges and unlock their brand’s full potential in the competitive skincare market.
How did We help?
After analyzing the client’s requirements, we proposed a detailed marketing
strategy encompassing SEO, Social Media Marketing, and Email Marketing.
The goal was to increase brand awareness, engage the target audience, and
drive conversions effectively.
After analyzing the client’s requirements, we proposed a detailed marketing
strategy encompassing SEO, Social Media Marketing, and Email Marketing.
The goal was to increase brand awareness, engage the target audience, and
drive conversions effectively.
strategy encompassing SEO, Social Media Marketing, and Email Marketing.
The goal was to increase brand awareness, engage the target audience, and
drive conversions effectively.
services offered:
Search Engine Optimisation
We started off by conducting an in-depth SEO audit to identify opportunities for improving the brand’s search engine rankings.
By optimizing website content, implementing technical SEO enhancements, and acquiring some brand mentions, we aimed to enhance the brand’s online visibility and drive organic traffic.
The strategy focused on targeting relevant keywords and optimizing meta tags and descriptions to improve the brand’s search engine rankings.
By optimizing website content, implementing technical SEO enhancements, and acquiring some brand mentions, we aimed to enhance the brand’s online visibility and drive organic traffic.
The strategy focused on targeting relevant keywords and optimizing meta tags and descriptions to improve the brand’s search engine rankings.
Social Media Marketing
Moving forward, we developed a social media marketing strategy specifically for the brand’s unique needs. By identifying the target audience and crafting engaging content, we aimed to maximize brand exposure and drive customer engagement.
The strategy included hosting interactive campaigns, conducting product giveaways, and sharing user-generated content to foster a sense of community among followers.
The strategy included hosting interactive campaigns, conducting product giveaways, and sharing user-generated content to foster a sense of community among followers.
Email
Marketing
To complement the SEO and social media efforts, we implemented an email marketing campaign to nurture leads and drive conversions. By creating personalized email campaigns, featuring product launches, promotions, and educational content, we planned to engage subscribers and encourage repeat purchases.
The strategy also included segmentation and automation to deliver targeted messages based on user preferences and behavior.
The strategy also included segmentation and automation to deliver targeted messages based on user preferences and behavior.
The Results
7x Growth in Organic Traffic
The client experienced a remarkable increase in revenue and sales, with a 7X growth in sales within the first year of implementing Merlin’s marketing solutions.
Average Monthly Traffic of 18K+: The client saw a boost in website traffic, with an average monthly traffic of over 18K visitors. This led to increased brand visibility and enhanced customer engagement.
Enhanced Brand Recognition: Through strategic social media campaigns, targeted email marketing efforts, and SEO optimization, the client was able to strengthen its brand recognition and establish itself as a reputable player in the skincare industry.
Average Monthly Traffic of 18K+: The client saw a boost in website traffic, with an average monthly traffic of over 18K visitors. This led to increased brand visibility and enhanced customer engagement.
Enhanced Brand Recognition: Through strategic social media campaigns, targeted email marketing efforts, and SEO optimization, the client was able to strengthen its brand recognition and establish itself as a reputable player in the skincare industry.
