Outreach spells that help your brand acquire relevant and genuine backlinks!

KEYWORD ANALYSIS

Merlin lays the foundation for successful link-building by identifying the most strategic keywords for your brand. 

Here’s how we do it:

1. Competitive Analysis: We evaluate your competitors’ link profiles to uncover valuable keyword opportunities.
2. Keyword Research: We delve deep into keyword research, pinpointing terms that align with your goals.
3. Relevance Assessment: We ensure that selected keywords are relevant to your industry and target audience.
4. Long-Tail Keywords: We explore long-tail keywords to tap into niche opportunities for quality backlinks.
5. Keyword Mapping: We map keywords to specific content and landing pages to guide our link building strategy.

Our keyword analysis phase is where the magic begins, as we set the stage for securing high-quality backlinks that enhance your rankings.

COMPETITOR ANALYSIS

Gain valuable insights by dissecting your competitors’ link strategies. Here’s how we do it:

1. Link Profile Examination: We thoroughly examine your competitors’ link profiles to identify authoritative sources.
2. Backlink Assessment: We assess the quality and relevance of the backlinks they’ve acquired.
3. Content Analysis: We analyze their content strategy to uncover link-worthy topics and trends.
4. Gap Identification: We pinpoint the gaps and opportunities that your competitors may have missed.
5. Strategy Refinement: We refine our link building strategy based on the strengths and weaknesses of your competitors.

Our competitor analysis phase equips us with the knowledge to outperform your rivals and secure top-tier backlinks for your brand.

BACKLINK AUDIT

Merlin starts with a thorough examination of your existing backlink portfolio to ensure quality and relevance.

Here’s where we start:

1. Backlink Inventory: We compile a comprehensive list of all your current backlinks.
2. Quality Assessment: We assess the quality and authority of each backlink source.
3. Relevance Check: We determine the alignment between backlink sources and your brand’s niche.
4. Toxic Link Identification: We identify and disavow toxic or harmful backlinks that can harm your rankings.
5. Anchor Text Analysis: We optimize anchor text to ensure it contributes positively to your SEO efforts.

Our backlink audit phase guarantees that your backlink profile is pristine, setting the stage for acquiring powerful and influential links.

LINK BUILDING STRATEGY  

Merlin casts link-building spells to secure niche-relevant backlinks that boost your rankings. Here’s how it’s done:

1. Customized Approach: We tailor a link-building plan to align with your unique goals and industry.
2. Content Creation: We craft high-quality, shareable content that naturally attracts backlinks.
3. Outreach Magic: We engage in strategic outreach to authoritative websites and influencers.
4. Relationship Building: We foster relationships with industry leaders and influencers to secure valuable links.
5. White-Hat Practices: We strictly adhere to ethical and Google-approved link-building practices.
6. Continuous Optimization: We continually optimize our strategy for maximum impact.

Our link-building strategy is where the magic unfolds, as we work our sorcery to bring your brand valuable backlinks and enhanced authority.

LINK ACQUISITION

We put our link-building spells into action, securing backlinks from authoritative sources. Here’s how the magic unfolds:

1. Strategic Outreach: We reach out to relevant websites, bloggers, and influencers with personalized pitches.
2. Negotiations: We engage in negotiations to secure high-quality backlinks that benefit your brand.
3. Content Placement: We ensure that your content is placed on authoritative platforms that resonate with your audience.
4. Guest Posting: We craft compelling guest posts to establish your brand’s authority and secure powerful backlinks.
5. Editorial Links: We cultivate relationships with editors to secure editorial mentions and links.
6. Quality Assurance: We maintain rigorous standards to ensure that all acquired links meet our criteria.

Our link acquisition phase is where the magic happens, as we manifest backlinks that elevate your brand’s online presence and authority.

REPORTING

In the ‘Reporting’ phase, we provide clear insights into the success of our link-building efforts, allowing you to see the magic in action. Here’s what you can expect:

1. Regular Updates: We deliver regular reports on the status of acquired backlinks and their impact.
2. Performance Metrics: We provide data on increased domain authority, traffic, and keyword rankings.
3. Transparency: You’ll have complete visibility into the results of our link-building campaigns.
4. Adjustments: Based on the data, we make adjustments to optimize the strategy for ongoing success.
5. Communication: We ensure open communication to address any questions or concerns you may have.

Our reporting phase ensures that you’re informed and confident in the enchanting progress of your link-building journey.