485%
Monthly Search Traffic
6.5
ROAS
11x
Revenue Growth
A Real Estate Client Sold Out it’s Residential Project in 7 Months with Performance Marketing
overview
Merlin partnered with a well-known real estate client to elevate its online presence and drive sales in a competitive market. Through a combination of website design, development, and performance marketing strategies, Merlin aimed to generate leads, increase brand visibility, and boost property sales.
ABout the
client
Founded in the 1980s in Mumbai, the client is a leading real estate company. With over 80+ projects completed and approximately 20 million sq.ft. developed, they offer a diverse range of real estate options.
Their portfolio spans residential, commercial, IT, hospitality, industrial, and healthcare segments, serving esteemed clients from both national and multinational backgrounds.
THE CHALLENGE
Despite offering exceptional properties, the client faced challenges in reaching its target audience and generating qualified leads online. The existing website lacked user-friendly features, compelling content, and effective lead-generation mechanisms, hampering the client’s ability to showcase its properties effectively and convert leads into sales.
Additionally, the client struggled to allocate its media budget effectively, resulting in suboptimal performance and limited ROI from digital marketing campaigns.
Additionally, the client struggled to allocate its media budget effectively, resulting in suboptimal performance and limited ROI from digital marketing campaigns.
How did We help?
Recognizing the client’s need for a powerful online presence, we proposed a
marketing plan that involved redesigning and developing the website from
scratch and implementing the most effective performance marketing
strategies to drive more sales.
marketing plan that involved redesigning and developing the website from
scratch and implementing the most effective performance marketing
strategies to drive more sales.
Recognizing the client’s need for a powerful online presence, we proposed a
marketing plan that involved redesigning and developing the website from
scratch and implementing the most effective performance marketing
strategies to drive more sales.
services offered:
Website Design & Development
We started by revamping the client’s website, focusing on enhancing user experience, showcasing property listings effectively, and implementing robust lead generation forms.
The new website featured intuitive navigation, visually appealing design elements, and informative content customized to the target audience’s needs.
The new website featured intuitive navigation, visually appealing design elements, and informative content customized to the target audience’s needs.
Performance
Marketing
Right after the website was ready, we started implementing performance marketing campaigns to drive targeted traffic to the client’s website and generate leads.
Through strategic ad placements, compelling ad creatives, and ongoing optimization, we aimed to maximize the client’s media spend and deliver measurable results.
Through strategic ad placements, compelling ad creatives, and ongoing optimization, we aimed to maximize the client’s media spend and deliver measurable results.
The Results
Merlin’s integrated approach to website design, development, and
performance marketing delivered exceptional results, transforming
the client’s digital presence and driving tangible business outcomes.
performance marketing delivered exceptional results, transforming
the client’s digital presence and driving tangible business outcomes.
7x Revenue Growth
Lead Generation and Sales:
Over 7 months, Merlin’s efforts generated over 2000 qualified leads for the client, significantly expanding its potential customer base. The client experienced a remarkable uptick in property sales, with 104 units sold during the same period, representing a substantial return on investment.
Website Performance Metrics:
In addition to lead generation and sales, Merlin’s website design and development initiatives contributed to significant improvements in key performance metrics. The client’s website witnessed a 485% increase in traffic, and increase in average session duration, indicating enhanced user engagement and interest in the client’s properties.
Ad Spend Optimization:
Merlin helped the client optimize its media spend and achieve greater ROI through active monitoring and optimization of performance marketing campaigns. Despite a media spend of approximately 3 lacs, our campaigns generated a significant volume of leads and sales, displaying the effectiveness of targeted digital marketing strategies in the real estate industry.
