2500+
Backlinks
1.5x
Domain Rating
118%
Organic Traffic Growth
A FinTech Industry Leader acquires more than 2500 backlinks in 14 months
overview
Merlin partnered with a leading B2B FinTech brand, aiming to elevate its online presence and compete head-to-head with industry giants like Freshbooks, Quickbooks, and Xero. We planned to focus on building niche-relevant links to boost their keyword rankings.
Fast forward, and the results speak volumes: we secured more than 2500 top-tier backlinks for our FinTech ally.
This strategy eventually resulted in boosting their organic traffic by 3.5 times and significantly improving their rankings across key pages.
Fast forward, and the results speak volumes: we secured more than 2500 top-tier backlinks for our FinTech ally.
This strategy eventually resulted in boosting their organic traffic by 3.5 times and significantly improving their rankings across key pages.
ABout the
client
The client is a market leader in integrated accounting, payroll, and payment solutions, fueling the aspirations of entrepreneurs worldwide.
With a team of over 11,000 dedicated employees spread across more than 20 countries, they’re empowering millions of entrepreneurs to drive the global economy forward.
With a team of over 11,000 dedicated employees spread across more than 20 countries, they’re empowering millions of entrepreneurs to drive the global economy forward.
THE CHALLENGE
The client encountered difficulties in acquiring high-quality backlinks to enhance their ongoing SEO efforts. Even as a market leader, they faced challenges in securing backlinks that would significantly boost their digital presence and strengthen their SEO strategy. As a result, they found themselves struggling to achieve the desired impact on their online visibility and organic search rankings.
To tackle this problem, the client sought help from external experts and contacted Yash Chawlani via LinkedIn. With over five years of experience, Yash has been assisting various enterprise brands in acquiring high-quality and niche-relevant backlinks.
To tackle this problem, the client sought help from external experts and contacted Yash Chawlani via LinkedIn. With over five years of experience, Yash has been assisting various enterprise brands in acquiring high-quality and niche-relevant backlinks.
How did We help?
To address the client’s SEO challenges, Merlin kickstarted a link-building strategy
aimed at boosting the client’s online presence and authority. By leveraging
various tactics and channels, we embarked on a mission to acquire high-
quality backlinks from authoritative websites relevant to the fintech industry.
aimed at boosting the client’s online presence and authority. By leveraging
various tactics and channels, we embarked on a mission to acquire high-
quality backlinks from authoritative websites relevant to the fintech industry.
To address the client’s SEO challenges, Merlin kickstarted a link-building strategy
aimed at boosting the client’s online presence and authority. By leveraging
various tactics and channels, we embarked on a mission to acquire high-
quality backlinks from authoritative websites relevant to the fintech industry.
services offered:
Link
Building
To address the client’s need for high-quality backlinks, we devised various link-building strategies. Leveraging multiple outreach methods like guest posting, resource link building, and digital PR, we secured valuable backlinks from authoritative domains with an average DR of 60 and above.
Our streamlined process ensured efficient execution, with an average turnaround time per backlink of just 4 days.
We were able to acquire more than 2500 backlinks achieving an impressive milestone. This proactive approach not only enhanced the client’s SEO performance but also solidified their position as a leader in the fintech industry.
Our streamlined process ensured efficient execution, with an average turnaround time per backlink of just 4 days.
We were able to acquire more than 2500 backlinks achieving an impressive milestone. This proactive approach not only enhanced the client’s SEO performance but also solidified their position as a leader in the fintech industry.
The Results
2500+ Backlinks
Our team shortlisted potential websites & publications for outreach, ensuring that each backlink obtained would contribute significantly to the client’s SEO efforts. Through personalized outreach campaigns and strategic partnerships, we successfully secured a substantial number of referring domains, experiencing a remarkable increase from 4636 to 8681 within the designated timeframe.
118% Growth in Average Website Traffic
We didn’t stop there. We continuously monitored and analyzed the performance of acquired backlinks, ensuring their relevance and effectiveness in driving organic traffic to the client’s website. As a result, the average traffic surged from 1,29,029 to 2,82,317, marking a considerable improvement in the client’s online visibility and engagement.
