Website Speed Increased


Domain Rating


Organic Traffic Growth

A Finance Startup registers 6x growth in organic 
traffic with Strategic SEO.


Merlin partnered with a finance startup, with a aim to elevate its online presence and establish a strong digital mark in the competitive finance industry. With a focus on SEO optimization, our goal was to boost the startup’s visibility, drive organic traffic, and position it as a credible player in the market.

In just a short period, our strategic SEO approach drove impressive outcomes, lifting the startup to new heights of online success.



ABout the


In 2017, the client emerged as India’s pioneering digital assets exchange brand, revolutionizing financial services. With a mission to reshape industry perspectives, they introduced innovative solutions, aiming to disrupt the status quo. Despite its bold vision, limited online visibility and low search engine rankings delayed its online growth objective.


As a startup in a highly competitive industry, the client faced an uphill battle in gaining visibility and attracting potential customers. With limited brand recognition and a modest online presence, the startup struggled to rank prominently on search engine results pages (SERPs). The lack of effective SEO strategies hampered its ability to reach its target audience and drive organic traffic to its website.

Realizing the need for a robust online presence, the client turned to Merlin for help, aiming to tackle these hurdles and maximize its online impact.

How did We help?

services offered:

Search Engine

Merlin deployed an SEO strategy that matched the unique needs and goals of the finance startup. Leveraging a mix of on-page optimization, technical SEO enhancements, and content marketing tactics, Merlin aimed to improve the startup’s website visibility, enhance user experience, and boost organic search rankings.

With thorough keyword research, content optimization, and website audits, we identified areas for improvement and implemented targeted solutions to address them.

By optimizing website content, improving site structure, and enhancing metadata, we aimed to position the startup as a trusted authority in the finance industry and increase its visibility on relevant search queries.

The Results

4x Growth in Organic Traffic

Merlin’s strategic SEO efforts yielded impressive results, catapulting the finance startup to the forefront of the online finance landscape. Within a short period, the startup witnessed a significant improvement in its search engine rankings, with key metrics showcasing remarkable growth:

✅ Organic traffic surged by 4x, driving a steady stream of qualified leads and potential customers to the startup’s website.

✅ Average keyword rankings soared, with the startup achieving top positions on SERPs for industry-specific keywords and search queries.

✅ Website visibility and online presence expanded exponentially, leading to heightened brand awareness and increased market share.

✅ The startup’s online position flourished, with a notable increase in website authority, domain rating, and backlink profile.

Want to grow your Finance brand online?

Scroll to Top