1123+

Backlinks

2.5x

Domain Rating

593%

Organic Traffic Growth

A B2B Demand Generation Agency acquires 1123 high-quality 
backlinks within 5 months

overview

This case study dives into the partnership between Merlin and a B2B Demand Generation firm, showcasing the impact of strategic link-building services on their digital growth.

The client, aspiring to compete with industry giants like Salesforce and Leadfeeder, sought Merlin’s expertise to bolster their online visibility.

Merlin’s tailored link-building strategies aimed to boost the client’s domain authority and search engine rankings. Within 5 months, the client acquired 1123 high-quality and niche-relevant backlinks.

ABout the

client

A leading global demand partner, specializing in high-performance demand strategies, programs, and outcomes for top-tier B2B brands. With a strong focus on demand generation and growth, our client collaborates with B2B demand teams and agencies to design and implement demand programs that meet marketers’ pipeline needs in key global and local markets.

THE CHALLENGE

Even though the client was publishing great content, they were struggling to get noticed on Google searches. Despite their efforts, their website wasn’t showing up high enough in search results. The problem? They didn’t have enough good-quality backlinks, which are important for SEO. Without these backlinks from trusted sources, their website wasn’t ranking well, and they weren’t getting enough visitors.

Realizing the importance of link building to improve their SEO game, the client knew they needed help. While they were doing great with demand generation and growth strategies, they weren’t experts in link building. So, they decided to reach out to an agency for assistance. They knew they needed someone with the right skills and resources to help them build those crucial backlinks and boost their online presence.

How did We help?

To tackle the client’s link-building hurdles and amp up their SEO game, Merlin
came up with a solid plan. We mixed things up by reaching out to key players in
the industry, collaborating on content, and building meaningful relationships.
To tackle the client’s link-building hurdles and amp up their SEO game, Merlin came up with a solid plan. We mixed things up by reaching out to key players in the industry, collaborating on content, and building meaningful relationships.

services offered:

Link

Building

Through personalized outreach, we connected with influential websites and industry bigwigs, forging partnerships and snagging valuable backlinks for the client’s website. By focusing on creating engaging content, we struck deals that led to organic backlinks from trusted sources.

Not stopping there, we tapped into our network and content marketing know-how to snag guest posting spots. This allowed the client to showcase their expertise and get noticed in their industry. With consistent effort and clear communication, we managed to bag a whopping 1123 high-quality backlinks for the client in just 5 months.

Our proactive approach not only beefed up the client’s online authority but also shot them up in search engine rankings. This brought in more organic traffic and gave them a stronger online presence.

The Results

2.5x Domain Rating

Merlin’s strategic approach led to remarkable improvements for the client. Their Domain Rating (DR) surged from 29 to an impressive 68, signaling a significant increase in credibility and authority in their industry.

The impact didn’t stop there.

593% Growth in Website Traffic

Merlin’s efforts resulted in a substantial boost in organic traffic, skyrocketing from 186 to a staggering 1290 visitors. This surge in traffic not only expanded the client’s reach but also increased their chances of attracting potential leads and conversions.

The client’s web pages saw a significant climb in search rankings where increased visibility on SERPs led to more clicks, visitors, and business opportunities.

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