How Merlin’s Magical Spells Can Boost Your Diwali Campaign ROI

Wouldn’t it be great if we found a treasure box this Diwali that contained everything we always wanted? It would be too good to be true!

But for now, how about power-packed ideas to boost your Diwali campaign and turn your hot leads into paying customers? We’ve got you covered.

Read this blog further if you plan a digital marketing strategy for your business to increase its visibility during the festive season.

Here, we’ll explore Diwali advertising strategies, reveal upcoming holiday marketing trends, and share practical tips to help you make the most of them.

No divine hints or fortune-tellers are required.

Challenges While Creating Diwali Marketing Campaigns

1. Overriding AI Content

AI-generated content is flooding the internet, but the overuse of AI content is making it difficult for brands to differentiate from one another. When everyone’s using the same tools, we’re all starting to sound like robots.

To combat this, Google is updating its algorithms to prioritize unique, high-quality content, as seen in its March 2024 changes.

Google SGE is shifting how users receive search results, favouring direct answers over traditional pages. To navigate these changes, brands should utilize tools like HubSpot’s Content Hub, which allows for the creation and management of engaging, personalized content throughout the customer journey from a single platform.

2. Integrating AI into Your Marketing Strategy

AI is overwhelming. Adding it to your marketing mix is a one-time headache. Once you get the hang of it, it will save you time. However, the challenge here is that brands are not well-versed in AI adoption in their daily tasks. They still prefer email marketing—manually adding email addresses and shooting emails in bulk instead of leveraging automation.

When utilized correctly, AI can become your most valuable ally in 2024. However, to ensure authentic engagement, it’s essential to maintain a human touch in your marketing efforts.

3. Iterate Omni-Channel Marketing

80% of brands and agencies focus on content repurposing; however, mastering all the channels seems like a long shot to them. To grasp multi-channel marketing, hammer one channel at full capacity before jumping to another, analyse what’s working and what’s not, and build your strategy around it. 

Merlin’s Magical Spells for Diwali Campaign Success

To ensure your Diwali campaign shines bright in the competitive market, implement these four essential strategies—each designed to enhance your marketing activity and drive engagement.

Spell 1: SEO Optimization

Emphasize the urgent need to change content creation strategies for SEO in 2024. Brands criticize the widespread reliance on long-form, keyword-driven articles that fail to engage busy readers. This lack of engagement pushes many users toward platforms like TikTok and Instagram, where they can find quicker, more engaging answers.

Traditional blog formats often lack creativity, expertise, and credibility, making it hard for readers to connect with the content.

It points out that rigid blog templates stifle creativity and neglect user experience. Instead of following a formulaic approach, advocate for incorporating dynamic elements that enhance readability and engagement, such as 

• Colourful call-to-action buttons,
• Interactive features and 
• Skimmable layouts. 

You can also highlight the potential of no-code website builders like Webflow, which empower marketers to create visually appealing and user-friendly content without incurring significant time or cost. Ultimately, urge your fellow marketers to rethink how they package their content to better meet the needs of modern readers.

Spell 2: Email Marketing

Trust is something that is earned, not given. Why should it be any different in business transactions? Before anyone decides to buy from you, they need to see you as:

• Generous
• Trustworthy
• Authoritative
  

Email marketing can help you build that faith. During the festive season, customers tend to return to their seller, whom they trust the most.

By crafting thoughtful and engaging email campaigns, you can communicate your brand’s values and showcase your commitment to your customers. Highlight special offers, share helpful tips, or simply express gratitude for their loyalty.

When customers feel valued and understood, they are more likely to choose your products over competitors. Leverage email marketing this festive season to foster that trust and encourage repeat purchases. Remember, a solid foundation of trust can lead to lasting customer loyalty.

Reference: Jef Felten

Spell 3: Influencer Partnerships

It should always feel like the company has truly partnered with an influencer rather than rented space. Social proof is everything; customers love to see real people—like their peers—endorsing a brand. Think of reviews, user-generated content, and influencer partnerships as modern-day word of mouth.

Real customers can spot inauthenticity from a mile away. If you aren’t transparent and don’t keep your promises to them, you may lose them. Customers who feel seen, heard, and appreciated are the ones you can always count on to refer your brand.

Loyalty is a relationship, so make it count!
Behroz Biryani’s “The Nawabi Surprise” campaign is a prime example of how influencer partnerships, combined with innovative technology, can create memorable marketing experiences. By utilizing AI for personalized interactions and featuring a popular figure like Saif Ali Khan, the campaign promises to enhance customer engagement, foster loyalty, and set a new standard in the food industry.

Spell 4: Social Media Marketing

Social media is a creative instrument for showcasing the emotional, sarcastic, or witty side of your brand. Zomato,  the popular food ordering and delivery platform, is an amazing example of leveraging social media with relatable video content for the targeted audience. 89% marketers witnessed positive ROI with video content.

This year, they created a humorous video with a fresh perspective on celebrating the festival of lights through their innovative campaign, “Mission Diwali.” In a comedic twist, the advertisement features actor Piyush Mishra portraying a government official who engages in ongoing conversations with an astronaut named Satya from NASA.

Social media platforms provide you the creative freedom to share your campaign, analyze your audience, and serve them with the best relatable content as per your brand. And they will love it. Spread your creative wings to the fullest this festive season. 

Turn Your Festival Marketing Into Measurable Success

What can be measured can be scaled. Ensure your campaign is generating enough ROI to keep it running. Always keep an eagle eye on its performance so that every penny you have invested yields high-end profits.

Below are a few metrics to keep marking to track your campaign performance.

If all this overwhelms you and you wish to focus only on building business, we are here to help you scale your marketing efforts. We are a campaign specialist marketing agency and can make every occasion successful.

There’s no need to hold back—simply share your business objectives with us, and we’ll handle everything from there. Get in touch with us today!

Wish you a very Happy Diwali!