Author name: Yash Chawlani

Why Aligning SEO and Content Marketing is Crucial for Online Success

Why Aligning SEO and Content Marketing is Crucial for Online Success

You go to Starbucks because it’s the first name that comes to mind when you hear ‘coffee.’ But you go back again and again because the coffee is good. How often have you tried a product because its name kept popping up, only to be disappointed and never return? SEO and content marketing work the […]

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Understanding UI/UX ROI: Key Metrics and How to Measure Them

The ROI of UI/UX Design: Why It’s Worth the Investment

You know that feeling when you walk into a store because it looks inviting, but once inside, the experience just doesn’t live up to your expectations? You leave disappointed, and chances are, you never go back.  Now, think about your website. It’s your business’s digital storefront. Customers might find you because you rank high on

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How to measure ROI of Influencer Marketing Campaigns

How to Measure ROI of Influencer Marketing Campaigns

Influencer marketing has taken the world by storm. Brands, big and small, are jumping on this trend to reach their target audience more authentically. But there’s one big question that every business asks after running a campaign: How do we measure influencer marketing ROI? It’s tempting to dive into collaborations, but without a clear understanding

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Digital Marketing Strategies To Watch out in 2024

How to Develop Effective Digital Marketing Strategies for Your Brand

Are your digital marketing efforts getting lost in the chaos? You’re not alone. Keeping up with consumers constantly online and on the move can be overwhelming.  Juggling multiple responsibilities while fine-tuning and maintaining a digital marketing strategy can feel impossible. Let’s explore how to make that happen by understanding the steps that will turn your

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How to Spot Fake Followers on Instagram Using AI

How to Spot Fake Followers on Instagram Using AI

Struggling with Fake Followers? Have you ever wondered why your Instagram engagement doesn’t match your follower count? Are you frustrated by the lack of genuine interaction despite having a large number of followers? You’re not alone. Many Instagram users face the challenge of fake followers, which can significantly affect their account’s performance and credibility. A

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SaaS Content Marketing – A Complete Guide for 2024

SaaS Content Marketing – A Complete Guide for 2024

What’s Holding You Back?   You’ve got an incredible product. You’ve invested time, effort, and resources into perfecting every detail. But the clicks and conversions aren’t coming despite your best efforts. You’ve poured countless hours into creating content, yet your blog posts and social media updates seem to vanish. How do you turn fleeting interest

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Top 5 Performance Marketing Strategies to Implement in 2024

Want to Make Your Marketing More Effective? Are you struggling to see tangible results from your marketing efforts despite investing time and resources? If you find yourself nodding in agreement, you are not alone. Many businesses face additional hurdles such as high customer acquisition costs, poor conversion rates, and inefficient ad-spend. You can overcome these

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