How to Handle Click Fraud in PPC Campaigns
Pay-per-click (PPC) advertising is often considered a low-risk, high-reward marketing strategy. Thanks to its hyper-targeting capabilities and low cost, businesses can easily connect with high-intent prospects and increase revenue growth. But even then, several marketers are still debating investing in PPC campaigns. The reason? Click fraud! Click fraud is a malicious activity that compromises the […]
How to Handle Click Fraud in PPC Campaigns Read More »
