57%
Website Speed Increased
2.5x
Domain Rating
7x
Organic Traffic Growth
A Healthcare Startup Gained 7x Organic Traffic with SEO and Content Marketing
overview
A promising healthcare startup wanted to enhance its online presence and establish credibility in the competitive healthcare industry.
With a strategic blend of SEO optimization and content marketing, we aimed to boost the brand’s visibility, engage its target audience, and position it as a trusted authority in the healthcare industry.
Our customised approach helped the healthcare startup stand out and thrive in an increasingly competitive market.
With a strategic blend of SEO optimization and content marketing, we aimed to boost the brand’s visibility, engage its target audience, and position it as a trusted authority in the healthcare industry.
Our customised approach helped the healthcare startup stand out and thrive in an increasingly competitive market.
ABout the
client
The client, a new healthcare company, aimed to change the healthcare industry with innovative solutions and patient-centric care. Even though they had great ideas, they had a hard time getting noticed online in a crowded digital space.
As a new player in the healthcare industry, the startup knew it needed a strong online presence to bring in patients, show it was trustworthy, and grow its business.
As a new player in the healthcare industry, the startup knew it needed a strong online presence to bring in patients, show it was trustworthy, and grow its business.
THE CHALLENGE
With limited brand recognition and competitive market conditions, the healthcare startup struggled to gain traction and connect with its target audience online. The absence of a robust SEO strategy and compelling content hindered its ability to rank on search engine results pages (SERPs) and engage potential patients effectively.
Realizing how important digital marketing is in healthcare, the client asked Merlin for help to overcome these challenges and reach its full potential online.
Realizing how important digital marketing is in healthcare, the client asked Merlin for help to overcome these challenges and reach its full potential online.
How did We help?
services offered:
Search Engine Optimisation
We drafted a detailed strategy combining SEO optimization and content marketing to address the healthcare brand’s unique needs and goals. Leveraging keyword research, on-page optimization, and content creation, Merlin aimed to improve the brand’s search engine rankings, enhance its online visibility, and drive organic traffic to its website.
Through targeted content development, we created informative and engaging resources tailored to the needs of the brand’s target audience. From blog posts and articles to educational videos and infographics, Merlin crafted insightful content that resonated with patients and positioned the brand as a trusted source of healthcare information.
Through targeted content development, we created informative and engaging resources tailored to the needs of the brand’s target audience. From blog posts and articles to educational videos and infographics, Merlin crafted insightful content that resonated with patients and positioned the brand as a trusted source of healthcare information.
The Results
7x Growth in Organic Traffic
Our integrated approach to SEO and content marketing delivered significant results, transforming the startup healthcare brand’s online presence and driving tangible business outcomes. Within a short period, the brand experienced
✅ A substantial increase in website traffic, with organic search traffic growing by 7x.
✅ Improved search engine rankings, with the brand securing top positions for relevant healthcare keywords and search queries.
✅ Strengthened brand authority and credibility, positioning the startup healthcare brand as a thought leader
✅ Enhanced brand visibility and awareness, leading to increased patient inquiries and appointments.
✅ A substantial increase in website traffic, with organic search traffic growing by 7x.
✅ Improved search engine rankings, with the brand securing top positions for relevant healthcare keywords and search queries.
✅ Strengthened brand authority and credibility, positioning the startup healthcare brand as a thought leader
✅ Enhanced brand visibility and awareness, leading to increased patient inquiries and appointments.
