1000+
Backlinks
7x
Domain Rating
473%
Organic Traffic Growth
A B2B lead generation software ranked in the top 10 for 14 B2B money keywords
overview
The client is a reputed B2B Lead Generation Software firm offering lead management and conversion solutions. They wanted to rank for top industry money keywords and compete with the likes of SalesForce, SAP, ZenDesk, Zoho, etc.
Merlin offered its content marketing, link building, and SEO consultation services. The client was able to rank in the top 10 for 14 B2B marketing money keywords in just a span of one year.
B2B SaaS MarTech firms expect rapid growth. We succeeded in delivering a yearly 473% traffic growth using Content Marketing and Link Building.
Merlin offered its content marketing, link building, and SEO consultation services. The client was able to rank in the top 10 for 14 B2B marketing money keywords in just a span of one year.
B2B SaaS MarTech firms expect rapid growth. We succeeded in delivering a yearly 473% traffic growth using Content Marketing and Link Building.
ABout the
client
B2B Lead Generation Software Company, based in Pune, India, is a lead management, analytics, and marketing automation company that helps B2B companies prioritize their revenue streams with the help of data processing, data warehousing, data stitching, AI, and ML.
They primarily cater to B2B, Enterprise, and Technology clients and help them convert leads into customers using insights and automation.
They primarily cater to B2B, Enterprise, and Technology clients and help them convert leads into customers using insights and automation.
THE CHALLENGE
The client was aiming to strengthen its position in the domestic market and aspired to compete on the global level as well. To achieve this, it needed to build a solid brand reputation and increase organic traffic from target markets.
High-value content and an effective SEO strategy backed by high-quality backlinks were their best options for achieving these objectives. However, they weren’t able to produce the desired results in-house.
The client then decided to outsource these marketing operations to subject matter experts and reached out to Merlin.
High-value content and an effective SEO strategy backed by high-quality backlinks were their best options for achieving these objectives. However, they weren’t able to produce the desired results in-house.
The client then decided to outsource these marketing operations to subject matter experts and reached out to Merlin.
How did We help?
In our initial meeting, we clearly understood what the client’s objective was
and how it could be achieved. As standard procedure, we conducted a thorough SEO
and content audit of the client’s domain and blog to identify technical issues, content
gaps, and quality checks. Based on our findings, we brainstormed an effective SEO,
content marketing, and link-building strategy and presented it to the client.
In our initial meeting, we clearly understood what the client’s objective was
and how it could be achieved. As standard procedure, we conducted a thorough SEO
and content audit of the client’s domain and blog to identify technical issues, content
gaps, and quality checks. Based on our findings, we brainstormed an effective SEO,
content marketing, and link-building strategy and presented it to the client.
and how it could be achieved. As standard procedure, we conducted a thorough SEO
and content audit of the client’s domain and blog to identify technical issues, content
gaps, and quality checks. Based on our findings, we brainstormed an effective SEO,
content marketing, and link-building strategy and presented it to the client.
services offered:
Content
Marketing
Merlin specializes in SEO-led Content Marketing and creating long-form content pieces in line with Google’s E-E-A-T framework.
The next step in the process was to produce relevant and high-quality SEO-led content. These pieces of long-form content were tactically structured to answer multiple queries.
By covering multiple queries thoroughly, these content pieces showcased high levels of authority and matched the search intents of the client’s ICP.
The next step in the process was to produce relevant and high-quality SEO-led content. These pieces of long-form content were tactically structured to answer multiple queries.
By covering multiple queries thoroughly, these content pieces showcased high levels of authority and matched the search intents of the client’s ICP.
Link
Building
Considering the objectives, we decided to aid the content marketing efforts with high-quality and relevant backlinks from reputed websites from Merlin’s database.
Each piece of long-form content was reinforced with multiple high-quality backlinks from content pieces that were a natural fit for the subject matter.
Thus, it would not only bolster the ranking potential but generate substantial referral traffic as well.
Each piece of long-form content was reinforced with multiple high-quality backlinks from content pieces that were a natural fit for the subject matter.
Thus, it would not only bolster the ranking potential but generate substantial referral traffic as well.
The Results
Besides asserting the client’s expertise in the industry here’s what we delivered:
Ranked in the Top 10 for 14 B2B Marketing Money Keywords.
As a solid display of our expertise in tactical SEO, content marketing, and link building, we managed to get the client ranked in the Top 10 for 14 B2B Money Keywords, acquire more than 1000 backlinks from relevant sources and achieve a organic traffic growth of 473% every year.
Ranked in the Top 10 for 14 B2B Marketing Money Keywords.
As a solid display of our expertise in tactical SEO, content marketing, and link building, we managed to get the client ranked in the Top 10 for 14 B2B Money Keywords, acquire more than 1000 backlinks from relevant sources and achieve a organic traffic growth of 473% every year.
Increased backlinks by
141% every year
A lot of the new backlinks are a result of Merlin’s link-building efforts. However, the high-quality, tactically structured pieces of content also generated a noticeable amount of high-quality backlinks.
The client’s backlink portfolio and DR doubled.
The client’s backlink portfolio and DR doubled.
5X Growth in Organic Traffic
The combined efforts of SEO, link building, and content marketing services by Merlin delivered a 5x growth in organic traffic to the client from their target markets.
While the primary objective was to compete with global players, driving revenue growth is the objective of any B2B SaaS MarTech firm.
As a culmination of higher SERP ranks, 7x DR and backlinks, and 5x growth in organic traffic, Merlin delivered a 1200% return on marketing investment.
