Social media strategy essentially is an outline of your goals, the tactics that you use to build your presence, and all the metrics that you consider. Your social media strategy should list all your existing and planned social media activities. It should define your roles and responsibilities on social media as a brand.
It is a roadmap that answers what, when, why, and how for all the content that you post on social media. Social media strategy isn’t about posting, tweeting, liking, and commenting. A social media marketing strategy, like any other digital marketing strategy, is developed long before you begin creating. It is a strategy, a collection of ideas, a goal, and the route to achieving that goal.
A strategy is an essential component of social media marketing. It necessitates an understanding of your audience, what they are looking for, how their needs correspond with your goals, and, finally, how you can entice them with an offer that gets them on board with your company.
Here are some questions to consider as you plan your online marketing strategy:
- Who is your target audience?
- How do you want people to perceive your brand?
- What type of content do you intend to share?
- What social media platforms do you want to create a presence on?
- What are your goals or expected outcomes?