How can Ecommerce Businesses use Social Media to reach more people?
How can Ecommerce Businesses use Social Media to reach more people?
Ecommerce had been growing steadily since the early days of the internet but then exploded onto the scene as internet adoption skyrocketed and technology enabled sellers to do more things than just put up status visual ads.
There were many distinct advantages of selling online which slowly became known to the traditional small shopkeepers and sellers who all wanted to join in to grow and sell more in the online space.
This flooded the online space with waves after waves of retailers who had just gone online and the online eCommerce space kept growing more competitive.
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Ecommerce is different compared to the ways of traditional offline businesses, where having the best products and customer service guaranteed success, profits and growth.
The online space is huge and you are no longer restricted by the limits of your local market but having the ability to be seen and noticed by people, having a good brand awareness and reputation, etc are what is needed for finding success in eCommerce.
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There are ways to achieve the above stated goals, Search Engine Optimisation, Pay Per Click, Online Advertisements and Social Media Marketing are some good options that enable you to be seen, be heard, build a good reputation and sell more.
Ecommerce Social Media Marketing is by far the most effective way of ensuring your sales and business grows. You wonder why? We have answers for that.
Why is eCommerce Social Media Marketing the best option?
While SEO and all forms of online advertisements are considered to be good options, there are some inherent shortcomings with those approaches. Developing and optimizing a website that ranks among the top results for search queries related to your business sector takes a long time and is resource heavy.
For online advertisements, we have a question for you. Do you remember being enthusiastic about watching advertisements on TV back in the day? Me neither! I guess that answers all your questions about why these aren’t so viable options.
But what about eCommerce Social Media Marketing?
You could say that eCommerce Social Media Marketing is not as slow as SEO but not as fast as Online Advertisements in terms of setting up and it is not as organic as SEO but not at all as prone to being ignored or scrolled past as Online Advertisement.
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How to reach more people using eCommerce Social Media Marketing?
#1 Widen your audience targeting parameters -
Image Courtesy – Propeller Blog
#2 Building Brand Awareness -
Image Courtesy – Wordstream
#3 Publishing Blogs about Gifting Ideas -
Image Courtesy – Gloria Food
#4 Try Meme Marketing -
Image Courtesy – Hubspot
#5 Make use of Video Content -
Image Courtesy – Elite Content Marketer
#6 Partner with Influencers -
Image Courtesy – Ayeshacurry
#7 Host contests and Giveaways -
This social media strategy has two benefits, first, it boosts your reach considerably and second, you can use the winners’ feedback about the products as client testimonials for promotional purposes.
By hosting a contest with guidelines that make people directly or indirectly promote your brand in return for a chance to win one of your products, your brand is gaining exposure to the followers and friends of every participant.
Image Courtesy – Skullcandy
#8 Promote User Generated Content -
People share their entire lives on social media, they post about how their shampoo makes their hair shine to how prompt the service was at some Cafe. You will find posts about your brand posted by some customers on their social media accounts.
All you have to do is cherry pick the positive ones and those that resonate most with your brand personality and promote them on our social media account.
Image Courtesy – Legends Haul
This will result in two positives, first is that such posts create a positive brand image by showing that a brand engages with its customers and appreciates feedback and second, it will encourage more users to post about your brand.
This acts like a chain reaction and grants you more reach as every post a customer posts is seen not just by your audience but also their followers. This also allows you to boost your eCommerce Social Media engagement which in turn makes Social Media algorithms boost your posts organically.
#9 Promote your best performing posts using paid ads -
If a post is doing a lot better than your average posts, chances are you’ve hit a Digital Marketing Jackpot. Do not sit and celebrate, you can promote this post which is already doing well using paid ads so you could use the winning formula over a bigger crowd.
Image Courtesy – Social Media Examiner
This will enable you to create more positive impressions, gain more followers and consolidate the existing user base. Another outcome of this will be in the form of a boost in the level of engagement that will automatically result in your post getting a boost in reach handed out by Social Media Algorithms.
#10 Play an active part in social causes and movements -
The world keeps changing because of various impactful social movements. These mass movements are powerful and have a huge number of participants and spectators. By voicing your opinions and raising your voice in support of some social cause, your brand is not only noticed by the participants of the movement but also by people spectating.
Image Courtesy – Visual Capitalist
Image Courtesy – Persona Design
Conclusion
The eCommerce space is crowded, more brands and businesses will keep pouring in every year.
What you will need is a Good and Effective Digital Marketing Strategy that is a good mix of SEO, Online Advertisements, Email Marketing, eCommerce Social Media Marketing and other options.
Ecommerce Social Media Marketing is where you can start as it is effective and relatively organic and quick to set up compared to other options in Digital Marketing.
Your main aim will always be to get noticed by as many people as possible and leave a positive impression on them as that is what will enable you to sell more, earn greater profits and keep growing in the long term.
So, with what strategy will you start out?
Author – Yash Chawlani
Yash Chawlani is a Freelance Content Marketing Strategist who is known by his personal brand Merlin. He specializes in SEO and Social Media and helps B2B and SaaS companies out there with his top-notch content strategies. In his spare time, you can either find him in the gym or on the football field. Feel free to connect with him on LinkedIn.