While SEO and all forms of online advertisements are considered to be good options, there are some inherent shortcomings with those approaches.
Developing and optimizing a website that ranks among the top results for search queries related to your business sector takes a long time and is resource heavy.
For online advertisements, we have a question for you.
Do you remember being enthusiastic about watching advertisements on TV back in the day? Me neither! I guess that answers all your questions about why these aren’t so viable options.
But what about eCommerce social media marketing?
You could say that eCommerce social media marketing is not as slow as SEO but not as fast as online advertisements in terms of setting up and it is not as organic as SEO but not at all as prone to being ignored or scrolled past as online advertisement.