An SEO-driven content strategy has an active blog at the core of it. The idea here is to produce high-quality content that is rank-ready.
Providing value to your prospects in the form of education, explanation and troubleshooting, is what builds a positive relationship with your prospects.
Two more things that good content accomplishes are, that it asserts your expertise in the subject matter and establishes you as an authority.
When you factor in all these points, high-quality content inadvertently raises your chances of converting high-value prospects significantly.
This necessitates having a scalable content strategy. When combined with B2B SEO, a scalable content strategy will drive rapid revenue growth for your business. You can opt for content atomization and content syndication to achieve scalability.
There are different manners in which you can deliver content on different channels. Remember the ICP and buyer personas we talked about earlier? Those will act as guides for determining what form of content works best and which channels to focus on.
In essence, an SEO-driven scalable content strategy will increase the flow of leads at your top of the funnel. These leads will flow through the funnel and convert into customers.