When it comes to explaining what SEO is, everyone gets technical. It indeed is a technical concept but I believe it can be explained in a way that’s very easier to understand for anyone.
Consider your website as a new kid in the high school of the internet. Now, there are two goals your website needs to accomplish, first is to fit within a group of kids where you belong i.e. your web sector and the second is to become a popular kid in the highschool i.e. have a higher ranking with search engines.
First comes the task of fitting into a group. The highschool has all sorts of groups, the smart ones, musicians, athletes, drama enthusiasts, entertainers and the weird ones too. You need to understand who you are and identify in which group you fit in snugly.
You carefully observe your target group and mimic their traits, that way you can fit into that group properly and become a contributing part of the web sector.
The next step involves becoming popular, first among your group and then in the entire highschool. To become popular in the group you just need to outperform others in terms of the quality and value you’re offering. The talented kids always hog all the limelight.
Once you’re done becoming the brightest star in your group, you need to change the game in order to become popular all over the high school. The best way to do that is by being helpful and solving the public’s issues while providing them with some value that betters your overall reputation.
All in all, SEO is nothing but all the activities undertaken to become the most popular site in your web sector and eventually on the internet.