Some brands have stores in locations that are iconic and synonymous with the brands. Consider Supreme and their first store in New York, Louis Vuitton or Chanel in Paris, Armani in Milan or Rolex in Geneva.
Every one of these stores is unique in the form of the customer experience they provide. The customer experience at such stores was hard to replicate at other locations.
The ability to provide this customer experience is an intangible asset of huge value for any brand. Until now it wasn’t possible to monetize this asset to its full extent. Metaverse marketing is here to change that.
With 3D scanning, AR and VR, you can digitize the entire store, its unique location and all the other details. Setting up a virtual store based on your most iconic physical store is a recipe for success.
While the customer experience wouldn’t be the same as visiting the store in person, it would be very near to it. The ability to experience such iconic stores from anywhere in the world with just a click makes up for being unable to visit it in person.