Instagram has gained a lot of importance in recent years when it comes to marketing. Not only is the user base more active, but is mostly composed of young people.
Combine that with the ability to interact with your audience in multiple ways and you have a platform that rewards your marketing efforts.
While not exactly the best choice for the B2B sector, Instagram remains the best platform to reach and engage with younger people for the B2C sector.
So, if you’re a business that wants to sell to the younger population and need to generate leads using Instagram, you’re at the right place. I’ve been trying and testing out different strategies to generate leads and I’d like to share those with you.
But before we get to that part, let us understand what makes Instagram so effective and why your lead generation strategy must include Instagram in it.