Trying to influence the buyer’s decision is a key objective of any digital marketing strategy.
The next step in the advertisement process is to get people to consider your offerings. This is followed by getting them to commit a certain action that indicates their level of purchase intent.
Consideration Ads generally showcase a product or service to your target audience. This is done to generate interest and curiosity among the audience for your offerings.
Their interest and curiosity will most definitely have them commit the desired action aided by a powerful CTA.
The desired action can be visiting your website, engaging with you via likes, comments, shares, installing an app, viewing a video, claiming an offer, responding to an event, converting into a lead, etc.