Marketing your products and services using emails is a concept as old as email itself. It was one of the first forms of digital marketing and has stayed relevant in the midst of continued technological changes and marketing innovations.
What makes email marketing so relevant even in this day and age is the effectiveness it offers as a medium of marketing and the highest in-class returns on investment. You may not believe this but email marketing generates an astounding 4000% ROI.
Owing to advances in software functionality, it has become easier to run marketing campaigns using emailing as a medium to reach your customers. A business can send millions of personalized marketing emails at one click.
Coupled with Email marketing’s effectiveness, reach, returns, and relative ease of operations, it has become the go-to option for fulfilling sales and marketing objectives for big, global, small, and medium businesses alike.
The past decade has seen the implementation of automation and AI in Email marketing which has overwhelmingly changed how email marketing is done.
It is now easier, time-saving, efficient, and effective to use email marketing compared to any other form of traditional and digital marketing medium.