It’s 2021, two decades have passed since the turn of the millennium when most processes had just started going digital.
VR, AI, AR, Machine Learning, BlockChain, etc. aren’t science fiction anymore.
As technology and internet penetration have significantly increased in the past decade, so have the ways of our lives and how the world functions.
Easy access to the internet, smartphones, and connected devices has resulted in more screen time for us.
Traditional mediums of entertainment and information such as Newspapers, Magazines, Radio, and Television have fallen far behind their digital counterparts.
Owing to this shift in human preferences, the Marketing Industry had to adapt and go Digital. This is how the era of Digital Marketing began.